People use Google for a lot of things. They might be sending emails through Gmail or watching videos on YouTube. They might also be looking for their next read in a blog within Google’s huge display network. The list can go on and on. Now, imagine promoting your book to like-minded readers in Google’s extensive system. You could be introducing your book to thousands of potential buyers in one single ad campaign! With the Online Book Ads via Google service, your book ad will be featured on content websites and web pages—not on search results pages. These ads work by capturing audience’s attention on websites because they’re relevant to the viewer’s interest, making these tailored, targeted, and timely connections possible.